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Setting Up Sitecore Marketer MCP in Claude: A Step-by-Step Guide for beginners

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If you work with Sitecore, you may already use AI. If not, now is a good time to start. This guide shows you how to connect Claude to Sitecore, so you can ask it to do tasks for you. Try it and see what it can do. Connecting Claude to Sitecore takes about five minutes and turns your content platform into something you can talk to. Instead of clicking through the Pages editor to find a page, check its components or draft a new variant, you can ask Claude in plain English and let it do the lookups and edits for you. This post walks through the full setup of the Sitecore Marketer MCP connector in Claude, screen by screen. It also covers the one error that tends to trip people up on the way, and how to get past it. What the connector is, and what you need first The Sitecore connector uses the Model Context Protocol (MCP), an open standard that lets Claude call tools in other systems. Sitecore's Marketer MCP server lives at https://marketer.sitecorecloud.io/mcp/marketer-mcp-prod...