Nidhi Paneri | Blogs

Artificial Intelligence (AI) is transforming how organizations create and manage digital experiences. While many AI tools focus on generating content or answering questions, the next evolution is AI that can perform tasks, follow workflows, and help automate everyday business processes. To support this shift, Sitecore introduced Agentic Studio, a workspace within Sitecore AI that enables teams to work with AI agents, build workflows, and automate content and marketing activities. Agentic Studio gained significant attention during SUGCON India 2026 through various sessions presented by community members, highlighting how AI agents and workflows can be used to support content creation, marketing activities, and business processes. This article introduces the core concepts of Agentic Studio and provides an overview of its key components to help teams get started. What is Agentic AI? Most AI tools operate using a simple prompt-and-response model. A user asks a question or provide...

This year, SUGCON India  was held in Delhi on 4th and 5th June 2026 , bringing together Sitecore professionals, developers, architects, marketers, partners, and community members from across the ecosystem. It was an incredible event filled with learning, networking, community interactions, and valuable insights into the future of digital experiences. Before sharing my experience, I would like to extend a special thanks to the entire organizing team ,  involved in making SUGCON India 2026 a success. The event was exceptionally well-organized, seamless from start to finish, and a reflection of the tremendous effort, dedication, and hard work put in behind the scenes. Every detail, from registrations and sessions to networking opportunities and attendee experience was thoughtfully managed. Kudos to the entire team for delivering such an amazing experience! A Different SUGCON Experience This year's SUGCON was especially meaningful for me because it gave me the opportunity to ...