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SUGCON India 2026 – A Journey of Learning and Connections

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This year, SUGCON India  was held in Delhi on 4th and 5th June 2026 , bringing together Sitecore professionals, developers, architects, marketers, partners, and community members from across the ecosystem. It was an incredible event filled with learning, networking, community interactions, and valuable insights into the future of digital experiences. Before sharing my experience, I would like to extend a special thanks to the entire organizing team ,  involved in making SUGCON India 2026 a success. The event was exceptionally well-organized, seamless from start to finish, and a reflection of the tremendous effort, dedication, and hard work put in behind the scenes. Every detail, from registrations and sessions to networking opportunities and attendee experience was thoughtfully managed. Kudos to the entire team for delivering such an amazing experience! A Different SUGCON Experience This year's SUGCON was especially meaningful for me because it gave me the opportunity to ...
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Exploring the Core Capabilities of SitecoreAI: Redefining the Future of Digital Experiences

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The digital experience landscape is evolving faster than ever. Customers now expect personalized, connected, and seamless experiences across every channel, while marketing teams are expected to deliver content, campaigns, and optimizations at incredible speed. To meet these demands, Sitecore introduced SitecoreAI - An AI powered digital experience platform designed to help organizations create, manage, personalize, and optimize experiences from one unified workspace. More than a traditional DXP, SitecoreAI brings together Generative AI, Agentic AI, automation, personalization, and intelligent workflows into a connected ecosystem that helps teams move faster, work smarter, and scale efficiently. SitecoreAI combines two powerful forms of AI: Generative AI Helps teams quickly create: Content Images Variations Campaign ideas Marketing copy This accelerates ideation, content production, and personalization. Agentic AI Goes beyond content...
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Sitecore Marketer MCP Server: Powering AI-Driven Marketing with Natural Language

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Digital experience platforms are evolving rapidly and with the rise of AI agents, the way marketers interact with these platforms is fundamentally changing. Entering the Sitecore Marketer MCP Server is a powerful bridge between AI agents and Sitecore’s digital experience ecosystem. What is the Sitecore Marketer MCP Server The Sitecore Marketer MCP Server enables AI agents to interact with Sitecore AI using simple, natural language. Instead of navigating complex interfaces or writing API calls, marketers can now simply ask Ø   Create a landing page for our summer campaign Ø   Update homepage banner content Ø   Add a personalized component for returning users Behind the scenes, the MCP server translates these prompts into secure, executable actions making content operations faster, smarter, and more intuitive. Built on Model Context Protocol (MCP) At its core, the solution is powered by the Model Context Protocol (MCP)—a standardized way to connect AI ...
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Introduction to Sitecore Marketplace: Custom and Public Apps

In the evolving world of digital experience platforms, extensibility and flexibility are key. The Sitecore Marketplace is designed to meet this need by enabling developers and organizations to build, share, and use applications that enhance Sitecore capabilities, especially within Sitecore AI and XM Cloud environments. This blog explores what the Sitecore Marketplace is, its app types, benefits, and how developers can leverage it effectively. Sitecore Marketplace The Sitecore Marketplace is a centralized platform that allows organizations to extend and customize Sitecore AI by building and installing apps. These apps introduce new capabilities such as AI-powered features, analytics integrations, SEO tools, and more. It serves three main audiences: Developers – build and manage apps Admins/Owners – install and control app access End users (marketers, authors) – use apps to enhance workflows This makes Marketplace a collaborative ecosystem where innov...
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