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Sitecore Content SDK + Agents + AI: What’s Changing?

Sitecore development is moving quickly, especially with Content SDK, Sitecore Agents, and AI becoming a bigger part of the XM Cloud ecosystem. These are not separate trends. They are starting to work together and change how we build and manage Sitecore applications. Content SDK: The New Development Foundation For developers coming from JSS, Content SDK is becoming the modern way to build SitecoreAI applications. It works with modern frameworks like Next.js and provides capabilities for content, search, personalization, analytics, preview, and more. The recent Content SDK 2.x releases have also introduced AI and agent skills, making it easier for AI coding tools to understand Sitecore-specific development patterns. So instead of AI generating generic code, it can have better context about how a Sitecore application should be built. From AI Assistant to AI Agent There is a difference between asking AI a question and giving an AI agent a task. An AI assistant might help us write a compone...
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Editing and Duplicating Agents in Sitecore Agentic Studio

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In my previous article, I explored the core concepts of Sitecore Agentic Studio and explained how AI agents can help automate content creation and marketing workflows. While Sitecore provides several prebuilt agents to get started, you don't always need to create a new agent from scratch when your requirements change. Instead, you can edit an existing agent to improve its behavior or duplicate an agent to create a customized version for a different use case. Understanding when to edit, duplicate, or create a new agent can save time, promote consistency, and help you build reusable AI solutions. In this article, we'll explore both approaches with practical examples and walk through the steps involved. Why Modify an Existing Agent? As organizations begin using AI more frequently, their requirements naturally evolve. For example: Your marketing team wants a different writing tone. Developers need more technical documentation. Product teams requ...
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Getting Started with Sitecore Agentic Studio: Understanding Chat, Agents, Flows, Signals and Spaces

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Artificial Intelligence (AI) is transforming how organizations create and manage digital experiences. While many AI tools focus on generating content or answering questions, the next evolution is AI that can perform tasks, follow workflows, and help automate everyday business processes. To support this shift, Sitecore introduced Agentic Studio, a workspace within Sitecore AI that enables teams to work with AI agents, build workflows, and automate content and marketing activities. Agentic Studio gained significant attention during SUGCON India 2026 through various sessions presented by community members, highlighting how AI agents and workflows can be used to support content creation, marketing activities, and business processes. This article introduces the core concepts of Agentic Studio and provides an overview of its key components to help teams get started. What is Agentic AI? Most AI tools operate using a simple prompt-and-response model. A user asks a question or provide...
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SUGCON India 2026 – A Journey of Learning and Connections

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This year, SUGCON India  was held in Delhi on 4th and 5th June 2026 , bringing together Sitecore professionals, developers, architects, marketers, partners, and community members from across the ecosystem. It was an incredible event filled with learning, networking, community interactions, and valuable insights into the future of digital experiences. Before sharing my experience, I would like to extend a special thanks to the entire organizing team ,  involved in making SUGCON India 2026 a success. The event was exceptionally well-organized, seamless from start to finish, and a reflection of the tremendous effort, dedication, and hard work put in behind the scenes. Every detail, from registrations and sessions to networking opportunities and attendee experience was thoughtfully managed. Kudos to the entire team for delivering such an amazing experience! A Different SUGCON Experience This year's SUGCON was especially meaningful for me because it gave me the opportunity to ...
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